[ as opposed to originals ] this series attacks brand identity, character and color in advertising. Utilizing a variety of models I wanted to create a stance with adidas in a mocking fashion. Also playing with typology and the language behind branding sport materials.
[ focus colors ] = [ green, orange, yellow ]
[ models ] = [ Jacinta Lomba, Julia Danielson, Ileana Vasquez and Gina DiFazio ]
[ FAKE is never finished ]
[ except for now ]
