![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/8c06ea2d-6ca9-4b21-a1e5-c113704a9500_rw_1920.jpg?h=2638db1dc9875bdd6f97a507bbe58eb8)
[ as opposed to originals ] this series attacks brand identity, character and color in advertising. Utilizing a variety of models I wanted to create a stance with adidas in a mocking fashion. Also playing with typology and the language behind branding sport materials.
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/177fea97-bbb9-47c9-919b-7cd266b58816_rw_1920.jpg?h=b06da05329641ee6b3922d4da9029f91)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/9f63ce3e-64ae-4241-b566-ad397d8c013f_rw_1920.jpg?h=354850abbf24bb42e1bbaefd572086d6)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/444afd84-fe91-416b-894c-b166f6ad6bd0_rw_1920.jpg?h=81449555eca95b0f621ac291aeee2024)
[ focus colors ] = [ green, orange, yellow ]
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/eec7a9d9-f81f-44e0-869d-c3261cec49f1_rw_1920.jpg?h=17727f48dcb3a00fa3137ab9ac6d3e8c)
[ models ] = [ Jacinta Lomba, Julia Danielson, Ileana Vasquez and Gina DiFazio ]
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/f7e85cb1-f56a-4230-a351-a67fe2bdce92_rw_1920.jpg?h=300fcc0bee1df0c45fb4fe3e5f48ef57)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/ab2f4db2-fc01-40d4-86d9-6b5ad46ee5e8_rw_1920.jpg?h=6df669bc04a1f4f4a476c9b7bdc015f7)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/36c80481-4e33-43be-ab0e-eeab41d4e0a6_rw_1920.jpg?h=8dee21578cfc66ef842e1de73e600ded)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/fc7adcae-d94e-415a-842b-854daa39099a_rw_1920.jpg?h=ee28aee6ed9e2c536306ae144308839c)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/b91a9cca-d2a2-40db-b656-3a745dc507ab_rw_1920.jpg?h=faf29d7c143a1a6aa0c7ca27d888208c)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/dc947e7e-ca39-46d0-859d-1b5a3f7a7b14_rw_1920.jpg?h=a52e786f6629e7ffaf276d50fa523bd9)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/72e7bca7-d71f-4caa-b4b3-5b691ebf4f5e_rw_1920.jpg?h=983bc302a60824e84f99464ae034b716)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/e6203849-bfbb-4744-8ffd-e47446a5145a_rw_1920.jpg?h=787d35d2281f76c6c14ccc4d9f5ada9d)
[ FAKE is never finished ]
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/a32d7e29-1044-4027-a83c-b991c3b4826a_rw_1920.jpg?h=cb1ee2c14d121224d47104b96af388cd)
![](https://cdn.myportfolio.com/bbc9b75f256721314219f28965943abc/8201ca12-3299-4f26-922a-adc588c599de_rw_1920.jpg?h=16ef285566bff24f01de8b7b5231ee9f)
[ except for now ]